Atout France "Future Business Event" Index

Over the past several months, the Covid-19 epidemic has been severely impacting our daily lives, both personal and professional. The countermeasures in place restrict every profession and put tremendous pressure on the economy as a whole. Each sector must adapt and reinvent itself in order to respond to the new challenges revealed by the crisis.

To this end, Atout France, France Tourism Development Agency, in collaboration with Ernst & Young, is launching the second part of a strategic survey to identify the new challenges facing the MICE sector. The results of this survey will be an invaluable aid in rebuilding and rethinking the meetings and business events of tomorrow.

Whether you occasionally participate in BtoB events as part of your professional activity (seminar, convention, product launch, congress, incentive/team building...) or whether you are on the other side as a decision-maker or organiser of a BtoB event (corporate group, agency, association), this survey seeks to draw on your experiences.

In this respect, we would be grateful if you could give us 3 minutes of your time to fill in this online questionnaire.

The analysis of the data* collected based on your experiences will help us to reinvent and relaunch the MICE sector together.

The crisis we are undergoing has made us realise how essential meetings and interactions at professional events are to the development of any sector's activity. Your contribution to this study will undoubtedly be of great help to the entire professional meetings and events industry. We thank you in advance for your valuable participation.

*The data collected will be anonymised and used for the sole purpose of this study.

Atout France "Future Business Event" Index"