The French Way of Associations

Atout France in partnership with Boardroom, launches a special edition magazine for associations. The leading French congress cities highlighted in this magazine embody this strong dynamism for the benefit of the meetings industry. Discover some France’s famous faces, new venues and new services from the Convention Bureaus dedicated to the success of your event.


Over the years, France has consistently proven its eagerness to face new challenges, turning risks and crisis into new opportunities. In order to address the economic consequences of COVID-19, the French government has launched an ambitious recovery plan « France Relance », structured around three components: Ecology, Competitiveness and Cohesion. A specific plan “Destination France” was also decided to transform the French travel and meeting industry, and accelerate the path to recovery. By investing strongly, the French government wants to build the France of 2030 today.

The « France Relance» recovery plan also considers the reduction of the impact of economic activity on the environment and includes a significant speeding up of the ecological transition of the country. By 2050, France has the ambitious objective to become Europe’s first major decarbonised economy by achieving carbon neutrality. All these features contribute to create a stimulating environment.

As part of the Destination France Plan, the new campaign The French Way, launched since October 2022 in Europe and the United States by Atout France, aims to accelerate the recovery of the business event sector in France.

Browse the MAGAZINE and discover : LYON - TOULOUSE - RENNES - NANCY - PARIS